A must-see for commuters! The virtual store service in the station, waiting for the bus, shopping for one satisfaction, new business opportunities for shopping methods, suitable for personal use and gifts!

Article language：


Virtual online shopping needs to be scanned through the QR code APP:

▲I scanned with this APP.
If you are an ios user, you can turn on the built-in camera scan.


🔗　Video recommendation: Outdoor sports Pay attention to weather changes Scan the QR code to check the weather




The booming smartphone market provides functions that make life more convenient. In recent years, due to the impact of the epidemic, consumers have turned to online shopping to get what they need. The emergence of "virtual stores" has also brought consumers a new The shopping experience meets the needs of consumers who cannot shop in physical stores in person.

"Virtual store" is one of the consumption patterns of online stores. The most distinctive feature is the use of flat virtual stores to attract consumers, which not only saves the cost space of stores, but also combines logistics and cash flow directly through smart phones. To make a purchase, you can also send the goods directly to your home. Consumers don’t have to carry large or small bags, they just need to move their fingers to complete.


Waiting for the bus, shopping once satisfied


Taking Taiwan as an example, the MRT Taipei Station launched the "Creative Mall Shopping Wall" , which turned into a virtual shopping scene! The dazzling variety of pictures is very wide, and there are all kinds of small things with MRT elements, such as leisure cards, business card holders, accompanying cups, or co-branded masks necessary during the epidemic prevention period. You can complete the order by paying by online credit card or other methods, whether it is for personal use or as a gift.

▲ The shopping wall of Creative Mall is located in the busy Taipei Main Station.


▲A wide variety of products.


Scan QR code to place order easily





1. Scan the product QR code



2. After decoding, open the webpage


3. Online purchase




Share out of the box


It took about 2 days from placing the order to picking up the goods. I ordered the Taipei MRT – Portable Water Cup. The appearance is a hand-painted illustration showing the Taipei MRT route map, and the phonetic symbols are used to mark the names of each MRT station . Fusion into a childlike fashion flavor, bring your own environmentally friendly cups to replace plastic beverage cups, environmental protection starts from daily life!



▲ The portable cup presents the Taipei MRT route map with hand-drawn illustrations.



Sharing of foreign application cases


Korea

The Home Plus virtual store, the second largest supermarket chain in  Korea, displays pictures of products of the same size at 1:1, and pastes them in subway stations where people come and go. As long as you place an order before 1:00 p.m., you can receive the products at home on the same day. You don't have to pack a lot of bags, you can easily get your daily shopping!




U.S.

Peapod, a well-known online supermarket in the United States, has launched mobile shopping at the Chicago subway station. Photos of supermarket shelves are posted on the walls on both sides of the underpass. Consumers only need to scan the barcode of the product, enter the mobile phone number, and select the designated arrival time to complete the shopping easily. .




Experience


The emergence of virtual stores has made the original time of waiting for the bus not boring. We can use this time to buy daily necessities on our mobile phones. If I don’t have time to shop at the physical store, I will place an order directly from the website and deliver it to my home. I think very convenient.

I think the starting point of the virtual store is very good, but it takes some time to get used to it, because most people usually go to the physical store to spend most of the time, they are used to the service of the store clerk, and they can actually see the product. Since the store cannot see the real entity, it can only decide whether to buy or not through the picture. It is indeed a bit of an adventure. It is necessary to further think about how to provide consumers with a personalized experience and complete product information, so as to make "visiting a virtual store" a Fun interactive experience.




Comments

Post a Comment

Popular posts from this blog

What's for lunch today? The "FREEZONE" smart fresh food vending machine is the savior of office workers. It changes new menus every day, so you don't have to wait in line for delicious food!

Image
You need to scan through the QR code APP for open cabinet pick -up: ▲I scanned with this APP. If you are an ios user, you can turn on the built-in camera scan. 🔗 　Video Recommendation:  Make Your Own QR Code to Share Your Google Map Itinerary List "What should I have for lunch today?" is believed to be one of the most distressing questions for most office workers every day. Every day at lunch time, the convenience stores and snack bars near the office building are always crowded with people, and the  lunch break is usually only one hour. In order to save time, office workers usually choose the nearby convenience store or food stand to settle a meal. I've been tired of eating for a long time, and I have almost no choice!  This is the helplessness and inconvenience of office workers for lunch! Due to the impact of the epidemic and busy work  , the business opportunities of "contactless consumption" and "unmanned stores" have exploded, and the demand ma
Read more

Reading notes｜"Intermittent High Efficiency Pomodoro Technique" uses 25 minutes to increase productivity, the simplest and most effective time management technique, no longer kidnapped by chores!

Image
Querying website resources   will  need to scan through the QR code APP: ▲I scanned with this APP. If you are an ios user, you can turn on the built-in camera scan. 🔗 　Video Recommendation:  Make Your Own QR Code to Share Your Google Map Itinerary List When we are performing a task or work, most people will try to finish everything in one go, but they are often inefficient, more and more boring, and are easily disturbed by the environment, making people feel exhausted and unable to keep up Default progress. At this time, it is very suitable to use  the "Pomodoro Working Method"  . The reason why the Pomodoro Working Method is effective is that it helps to exert intermittent and high-efficiency concentration, break things down into small goals, and turn time into a resource of attention. Let time have a better plan! This book fully introduces the background, structure and usage of Pomodoro, and has many practical exercises and applications. This article will share with reade
Read more

Reading Notes | "Atomic Time" How to spend trivial time after get off work? Make good use of the 4 hours of golden time at night to increase extra income and create a free life!

Image
The free download form  will need to be scanned through ▲I scanned with this APP. If you are an ios user, you can turn on the built-in camera scan. 🔗 　Video Recommendation:  Make Your Own QR Code to Share Your Google Map Itinerary   List Many people think that weekdays are "working days" and weekends are "non-working days". They only do two things on weekdays: work hard and wait for the weekend when they don't work. As soon as I open my eyes in the morning, I have to rush to get ready to go to work; in the evening, I come home tired. I have 4 to 5 hours to use freely after get off work, but I often spend it watching dramas and scrolling on my phone.  We always tell ourselves "this is relaxing". The author Han Liubin is a time management expert in Korea. Her job is a busy veterinarian, but when the off-duty time comes, she immediately turns into a drama and movie actor, YouTuber, lecturer... and other multiple identities. This is her "second Life
Read more