A must-see for commuters! The virtual store service in the station, waiting for the bus, shopping for one satisfaction, new business opportunities for shopping methods, suitable for personal use and gifts!

Article language：


Virtual online shopping needs to be scanned through the QR code APP:

▲I scanned with this APP.
If you are an ios user, you can turn on the built-in camera scan.


🔗　Video recommendation: Outdoor sports Pay attention to weather changes Scan the QR code to check the weather




The booming smartphone market provides functions that make life more convenient. In recent years, due to the impact of the epidemic, consumers have turned to online shopping to get what they need. The emergence of "virtual stores" has also brought consumers a new The shopping experience meets the needs of consumers who cannot shop in physical stores in person.

"Virtual store" is one of the consumption patterns of online stores. The most distinctive feature is the use of flat virtual stores to attract consumers, which not only saves the cost space of stores, but also combines logistics and cash flow directly through smart phones. To make a purchase, you can also send the goods directly to your home. Consumers don’t have to carry large or small bags, they just need to move their fingers to complete.


Waiting for the bus, shopping once satisfied



Taking Taiwan as an example, the MRT Taipei Station launched the "Creative Mall Shopping Wall" , which turned into a virtual shopping scene! The dazzling variety of pictures is very wide, and there are all kinds of small things with MRT elements, such as leisure cards, business card holders, accompanying cups, or co-branded masks necessary during the epidemic prevention period. You can complete the order by paying by online credit card or other methods, whether it is for personal use or as a gift.


▲ The shopping wall of Creative Mall is located in the busy Taipei Main Station.


▲A wide variety of products.



Scan QR code to place order easily





1. Scan the product QR code



2. After decoding, open the webpage


3. Online purchase




Share out of the box


It took about 2 days from placing the order to picking up the goods. I ordered the Taipei MRT – Portable Water Cup. The appearance is a hand-painted illustration showing the Taipei MRT route map, and the phonetic symbols are used to mark the names of each MRT station . Fusion into a childlike fashion flavor, bring your own environmentally friendly cups to replace plastic beverage cups, environmental protection starts from daily life!



▲ The portable cup presents the Taipei MRT route map with hand-drawn illustrations.



Sharing of foreign application cases


Korea

The Home Plus virtual store, the second largest supermarket chain in  Korea, displays pictures of products of the same size at 1:1, and pastes them in subway stations where people come and go. As long as you place an order before 1:00 p.m., you can receive the products at home on the same day. You don't have to pack a lot of bags, you can easily get your daily shopping!




U.S.

Peapod, a well-known online supermarket in the United States, has launched mobile shopping at the Chicago subway station. Photos of supermarket shelves are posted on the walls on both sides of the underpass. Consumers only need to scan the barcode of the product, enter the mobile phone number, and select the designated arrival time to complete the shopping easily. .




Experience


The emergence of virtual stores has made the original time of waiting for the bus not boring. We can use this time to buy daily necessities on our mobile phones. If I don’t have time to shop at the physical store, I will place an order directly from the website and deliver it to my home. I think very convenient.

I think the starting point of the virtual store is very good, but it takes some time to get used to it, because most people usually go to the physical store to spend most of the time, they are used to the service of the store clerk, and they can actually see the product. Since the store cannot see the real entity, it can only decide whether to buy or not through the picture. It is indeed a bit of an adventure. It is necessary to further think about how to provide consumers with a personalized experience and complete product information, so as to make "visiting a virtual store" a Fun interactive experience.


Comments

Post a Comment

Popular posts from this blog

Ralph Lauren's method of quickly verifying the authenticity of a product

Image
Language :    한국어       中文版    日本語   To identify the authenticity of the product, you need to scan through the QR code APP: ▲I scanned with this APP. If you are an ios user, you can turn on the built-in camera scan. 🔗 　Video Recommendation:  Scan QR Code in Rose Garden for Free Guided Tour Ralph Lauren is an American classic clothing brand, which has created a high-quality fashion sales field in the world. It is very popular in Europe, America and Asia, and it has become a classic clothing style in almost everyone's wardrobe. But it also makes some unscrupulous merchants illegally produce and sell fake goods, disrupting the market  .  Fake goods will cause trouble for retailers, brand owners and consumers. Most people can only  check the articles on the Internet to verify the authenticity. Ralph Lauren   believes that the time has come for brands to implement digital anti-counterfeiting ID, which  will be applied to all Polo Ralph Lauren products.  Manufacturers will add a QR cod
Read more

The rainy season is coming, the self-service laundromats are free to wait, the laundry and drying actions can be paid once, and the laundry status can be checked at home!

Image
      Language :  This process will require scanning through the QR code APP: ▲I scanned with this APP. If you are an ios user, you can turn on the built-in camera scan. 🔗 　Video Recommendation:  Scan QR Code in Rose Garden for Free Guided Tour The rainy season is approaching, and it is also the time when the seasons change. Heavy rain everywhere. The most troublesome weather for housewives and moms is doing laundry and drying. Drying clothes in the wet rainy season tends to produce a nasty smell and be wet. Clothes won't dry for a few days. Many people choose to take their home clothes to a laundromat to dry, but it's often overcrowded. They can only sit there and wait for the empty machine. Is there a more time-efficient way to do a lot of washing and drying? In recent years, self-service laundromats have begun to have more choices. Smart self-service laundromats are different from the practice of self-service laundromats in the market. Laundry and drying do not need to be
Read more

What's for lunch today? The "FREEZONE" smart fresh food vending machine is the savior of office workers. It changes new menus every day, so you don't have to wait in line for delicious food!

Image
You need to scan through the QR code APP for open cabinet pick -up: ▲I scanned with this APP. If you are an ios user, you can turn on the built-in camera scan. 🔗 　Video Recommendation:  Make Your Own QR Code to Share Your Google Map Itinerary List "What should I have for lunch today?" is believed to be one of the most distressing questions for most office workers every day. Every day at lunch time, the convenience stores and snack bars near the office building are always crowded with people, and the  lunch break is usually only one hour. In order to save time, office workers usually choose the nearby convenience store or food stand to settle a meal. I've been tired of eating for a long time, and I have almost no choice!  This is the helplessness and inconvenience of office workers for lunch! Due to the impact of the epidemic and busy work  , the business opportunities of "contactless consumption" and "unmanned stores" have exploded, and the demand ma
Read more