How to Make Your QR Code More Appealing? Tips for Creating High-Engagement QR Codes

To complete this tutorial, you will need to use a QR code app for scanning


I used this app for scanning.
If you are an iOS user, you can also open your camera to scan the QR code!


🔗 Video Recommendation：Using QR Codes to Exchange Business Cards Makes Organizing Contacts Easier




With the advancement of digital technology, QR codes have become an integral part of our daily lives. Whether on restaurant menus, product packaging, or even in advertising, QR codes are everywhere.

But with so many QR codes around, how can you make yours stand out and irresistibly attract people to scan it? In this article, I will share some successful examples and offer practical tips to help you create a QR code that truly captures attention.


QR Codes That Attract Scans



1. Increasing Engagement and Curiosity

First, let’s talk about how to use QR codes to boost engagement and spark curiosity.



Taylor Swift’s New Album Teaser


Taylor Swift's marketing team created a mural on a building in Chicago’s River North neighborhood, which quickly became a local sensation. The mural initially featured a QR code that, when scanned, displayed a video of a typewriter typing the letter "T." This was part of a larger puzzle across other cities worldwide, offering clues. Fans deciphered the puzzle and discovered that the phrase spelled out was "For a Fortnight." This phrase hinted at Taylor Swift’s new song, "Fortnight," which features Post Malone.

Taylor Swift values her fans deeply and engages with them through interactive experiences like this, making the process fun and inclusive. The new album is set to be released at midnight Eastern Time.






QR Codes Open the Door to a Fascinating AR Museum


At the Museum of AR in Tokyo, Japan, QR codes are used to create virtual interactive experiences. Visitors can scan the QR codes to enter a virtual world, allowing them to explore digital content within the real world. This integration enhances the overall experience, making the visit more engaging and enjoyable.





Virtual Shopping Experience at the Station


The walls of the station have transformed into a virtual shopping scene! Passengers can scan the QR codes next to these products to instantly access an online shopping platform, where they can purchase items of interest. This design not only saves passengers time by allowing them to shop while waiting for their train but also enhances the convenience and immediacy of the shopping experience.





2. Stimulating Learning

QR codes can also be used for educational purposes. For example, in a zoo, QR codes can be integrated into interactive mini-games. Visitors can scan the QR codes to participate in fun quiz games, learning about animals as they play.

This approach not only makes the visit more enjoyable but also enhances the learning experience, allowing children to gain knowledge while having fun—something that is highly appreciated by parents.





3. Unlocking Exclusive Content

One way to make QR codes more appealing is by offering exclusive content.

For example, adding a QR code to a cookbook allows readers to scan and watch instructional videos on how to prepare the recipes. Similarly, placing a QR code on the cover of a novel can give readers access to book trailers or author interviews when scanned.

This kind of design not only enhances the reader's experience but also increases the product's added value, making people more inclined to scan the QR code.








4. Exploration and Discovery

QR codes can also be used to provide additional exploration and discovery experiences. In some historical sites or art installations, scanning a QR code allows visitors to watch related historical introductions or videos about the creation process, significantly enhancing the immersive experience.

For example, at famous historical landmarks, visitors can scan QR codes to learn about the historical background, enriching their visit and making history come to life.







5. Rewards

Rewards are one of the most effective ways to entice customers to scan QR codes.

Many businesses have started offering instant discounts or redeemable gifts through QR codes, which customers can receive immediately after scanning. This instant feedback mechanism not only increases customer engagement but also effectively boosts sales.





How to Create Your Own QR Code?


After learning about these successful examples, are you inspired to create your own QR code?

Choosing the right type of QR code is crucial when creating one. Different types of QR codes can be selected based on the promotional channel and purpose to achieve the best results.


I use the Tahoe QR code scanner to create my QR codes：





This QR code scanner supports various types of QR codes, such as converting URLs into QR codes, creating menu QR codes, and generating Wi-Fi hotspot QR codes, making it incredibly versatile. You can choose the type of QR code that best suits your needs.





With just a few simple steps, you can easily generate a QR code suitable for various purposes.






Print or display the generated QR code in a visible area, making it convenient for customers to scan and use.


Conclusion


The success of a QR code depends not only on its technical aspects but also on how creatively and strategically it is used to attract the target audience. As seen in the examples above, QR codes can effectively draw people in by enhancing engagement, offering exclusive content, creating a sense of discovery, and providing rewards.


You may be interested in:

Recommended Reading:

How to Enhance Engagement at Events and Exhibitions Using QR Codes?

Video recommendations:

Create Your Own Store Map QR Code：Never Let Customers Get Lost Again


Come and solve classic Sudoku puzzles, have fun and train your brain :

    Go to download (click to open)



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