Ralph Lauren's method of quickly verifying the authenticity of a product

Language :  한국어   中文版  日本語 

To identify the authenticity of the product, you need to scan through the QR code APP:

▲I scanned with this APP.
If you are an ios user, you can turn on the built-in camera scan.





Ralph Lauren is an American classic clothing brand, which has created a high-quality fashion sales field in the world. It is very popular in Europe, America and Asia, and it has become a classic clothing style in almost everyone's wardrobe.

But it also makes some unscrupulous merchants illegally produce and sell fake goods, disrupting the market . Fake goods will cause trouble for retailers, brand owners and consumers. Most people can only check the articles on the Internet to verify the authenticity.




Ralph Lauren  believes that the time has come for brands to implement digital anti-counterfeiting ID, which will be applied to all Polo Ralph Lauren products. Manufacturers will add a QR code label next to the clothing brand label, allowing consumers to scan the QR code with a smartphone to confirm their purchases Whether the item is genuine Ralph Lauren, get product details, etc., and even receive style suggestions.





Scan the QR code to quickly verify the authenticity of the product


The QR code label of Ralph Lauren products represents the authenticity mark. The advantage of the smart label is that it can record the complete production and sales process of the product, and it is difficult to copy. After the actual measurement, it only takes 3 steps to complete the verification in 8 seconds , which is really convenient. .






To identify the authenticity of the product, you need to scan through the QR code APP:

▲I scanned with this APP.
If you are an ios user, you can turn on the built-in camera scan.





1. Open the QR code APP on your mobile phone and scan the QR code



2. Open the webpage after decoding is complete



3.  Obtain product details and complete certification



With the introduction of digital anti-counterfeiting ID, Ralph Lauren Chief Innovation Officer David Lauren said:


"The introduction of Digital Product ID demonstrates how we can continue to use technology to deliver more to our consumers and ensure the integrity of our products throughout their lifecycle."

"The application of this technology means that every Polo  Ralph Lauren  product will be a 'digital' product, representing a new milestone in our entry into data intelligence innovation."

Source: Official Link




Summarize

Now more and more fake products are entering the market, and sometimes it is difficult to distinguish the true from the false just by looking at the appearance. I think Ralph Lauren's new digital anti-counterfeiting ID is very useful. Carefully compare one by one, scan the QR code to connect to the official certification website, and obtain detailed information about the product. The certification can be completed in just three simple steps, which improves efficiency.





To identify the authenticity of the product  will need to scan through the QR code APP:

▲I scanned with this APP.
If you are an ios user, you can turn on the built-in camera scan.



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