Explore the new trend of Japanese beverages - col.a.fruits. Customized drinks with 14 options to choose from!

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In this era of fashion and creativity, various brands compete to show their unique styles and characteristics. With the rise of a new type of shopping model, now even beverages can be beautified and uniquely customized packaging?

I found "col.a.fruits" in Shinjuku Marui Main Building 5 minutes on foot from Shinjuku Station. Featuring a name that combines "color" and "fruit," the shop specializes in custom-made drinks for customers.

Entering the store, you will be attracted by the colorful net beauty style environment ♪  And many young people will stop to take pictures. This new concept makes me feel very novel! This article will take you to discover the col.a.fruits brand features, uniqueness, and how to order these delicious drinks easily.


col.a.fruits brand features



(Image source: col.a.fruits)


col.a.fruits is a brand that uses fruit to create personalized drinks . Customers can choose their favorite fruit and customize the taste, sweetness and ingredients of the basic drink. In addition, the name can be printed on the bottle. Youcan personalize colors, messages and images to enjoy a unique and original drink.

(Image source: col.a.fruits)

The decoration design of col.a.fruits  is mainly based on bright colors, showing a sense of youthful vitality. The eye-catching interior lighting creates a dreamy atmosphere, full of net beauty style.





col.a.fruits purchase process


To purchase customized drinks, you need to scan the QRcode APP:


▲I scanned with this APP.
If you are an ios user, you can turn on the built-in camera scan.




Scan the QR code

Scan the QRcode on the poster, the scanner will automatically recognize and scan the QRcode, and it only takes 1 second to decode it successfully.
When the scan result screen appears, click the "Open Web Page" button.


Choose a drink flavor

col.a.fruits focuses on personalized customization and drinks made of fresh fruits. The price will be slightly higher than that of ordinary beverage stores. There are 14 kinds of beverage flavors to choose from. The price of basic drinks is usually between ¥920~¥990.


Additional fees may apply if customers choose specialty fruit, additional toppings, or custom packaging, etc. These fees vary depending on the item selected.



col.a.fruits is known for its unique packaging design, in this step, customers can customize the colors, messages and logo images according to their preferences and personalities.



Confirm the contents of the drink, click on the online payment after confirming that it is correct, in addition to providing credit card payment, you also need to leave your name, email, phone number, and choose the time to pick up the meal online.



The order is complete  ♪  Come back to pick up the meal when the time is up.


Your drink is done when the name of your drink is displayed on the store's PICK-UP screen!

I ordered the popular strawberry latte from " Store Berries Strawberries"  ♪ 



This drink is based on fresh strawberries, and you will feel the natural sweetness and slightly sour taste of fresh strawberries at the first bite. Every bite is full of the aroma of strawberries. The addition of milk makes the taste richer and smoother. You can feel the smooth taste of milk and enjoy the rich flavor of strawberries at the same time, which is healthy and unburdened .




Main Buying Customers


The main customer group of col.a.fruits is Generation Z. The main customer group is teenagers and college students from their teens to their twenties. Young people in this age group are more sensitive to fashion and online beauty culture.

The year of Generation Z?
Generation Z refers to those born between 1997 and 2012 , also known as millennials or post-millennials. They are currently the youngest group of consumers, and they are very familiar with the use of technology and digital media, and show a high degree of dependence and enthusiasm in this regard.


For young people in Generation Z, taking pictures is an integral part of life, and col.a.fruits provides them with a popular place to check in. The Internet beauty atmosphere presented here allows young people to enjoy delicious drinks while also being suitable for taking photos and sharing them on social media .






Summarize


col.a.fruits combines elements of fashion, creativity and customization. You can order by scanning the QRcode. From choosing fruit, base, flavor to packaging design, you can create a unique personal drink. It provides customers with a brand new drinking experience , and I think the price is relatively reasonable .

If you plan to travel to Shinjuku, you might as well go to col.a.fruits to explore the new trend of online beauty drinks!


col.a.fruits (カラフル）
col.a.fruits (カラフル) Shinjuku Branch
■ Address: 〒160-0022 Tokyo, Shinjuku City, Shinjuku, 3 Chome−30−13 マルイ Main Building 1F, Japan
■  Business hours: 11:00-20:00
■  Googlemap: link

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