No more blind choices when buying wine in supermarkets! Only by understanding digital wine labels can you buy the right wine!

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Supermarket is one of the main places for consumers to buy wine. When buying wine in the supermarket, faced with a dazzling array of wine racks and various wine products, have you ever been confused because you don't know how to choose? If you have ever had such an experience , then digital wine labels may help you solve this problem.

In this article, we will explore how digital wine labels work and the convenience they provide, giving readers a better understanding of this new type of product labelling. When purchasing wine next time, readers can scan the digital wine label to easily and quickly select the wine that suits them best.

How digital wine labels work

Digital wine label is a new type of product labeling method. It combines QRcode and digital technology. Consumers only need to scan the QRcode to easily choose the wine that best suits their taste and needs , replacing the traditional way of buying wine in supermarkets. the inconvenience.

In Edeka, one of the largest supermarket chains in Germany, I saw a dazzling array of wine racks and a wide variety of wines.

Surprisingly, digital wine label technology is also used here. Each bottle of wine is marked with a unique QRcode. I only need to scan this QRcode to enter a specific webpage that provides detailed information on the wine label.

The digital wine label needs to be scanned through the QR code APP:

▲I scanned with this APP.

If you are an ios user, you can turn on the built-in camera scan.

1. Scan the digital wine label QRcode

Scan the QRcode on the label, and open the web page after decoding

2. Scan the digital wine label QRcode

The webpage provides detailed wine label information, including the place of origin, variety, year, taste, etc. of the wine. It can even provide product flavor descriptions and pairing suggestions, which are of great help when choosing wine!

Wir Lebensmittel digital wine label

The digital wine label provided by Wir Lebensmittel in Germany is an innovative product labeling method, which can provide consumers more product information and interactive experience.

Digital wine labels can help consumers better understand products, enhance trust and loyalty to products, and at the same time help manufacturers establish better consumer relationships and increase product exposure and sales.

Various ways to buy wine: scan the barcode to buy wine

As the way of shopping changes, many people may not have time to visit supermarkets or wine merchants, but still enjoy tasting wine. At this time, scanning the Barcode of the wine has become a convenient choice to easily find the wine you like and quickly complete the purchase process online.

It should be noted that generally built-in mobile phones and scanners do not support the function of scanning Barcode , so you must download a third-party QR code APP. The APP I use can support all scanning formats, including QR code, Barcode and other common scanning formats, and it is very convenient to use.

▲I scanned with this APP.

1. Scan the wine Barcode

Scan the Barcode on the label , and open the webpage after decoding.

Enter the corresponding webpage, check the detailed information of the wine, and choose to buy the wine online, or compare prices through multiple websites.

Advantages of digital wine labels

The following are the 4 advantages of my unified digital wine label:

1. Provide details of the wine:

By scanning the QRcode, consumers can obtain detailed information such as the place of origin, variety , which helps consumers understand the characteristics and quality of the product.

2. Provide pairing suggestions:

The digital wine label QRcode can also provide wine pairing suggestions, how to match different dishes and occasions, so as to improve consumers' experience and satisfaction with wine products.

3. Provide consumer ratings and reviews:

The ability to view other consumers ’ ratings and reviews of the product helps consumers understand the truth about the product and make more informed purchasing decisions.

4. Convenient and quick:

The QRcode scanning technology is very convenient and fast. Consumers only need to scan to quickly obtain information about wine products.

Summarize

Scanning a QRcode on a wine label is a new experience for the modern consumer. This new type of wine label can provide consumers with more detailed wine information, and can purchase online through the Internet, and even compare prices, increasing the convenience of consumers.

In addition, the use of digital wine labels is also conducive to environmental protection, reducing the waste of paper and plastic. The new experience of scanning the QRcode of the wine label has been popularized in major supermarkets and wine merchants, bringing consumers a better shopping experience.

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