Social platforms have become an important platform for store owners to promote their brands and attract consumers to participate in activities. However, some common issues such as language barriers and lack of interest can affect event participation. In such cases, QRcode becomes a powerful tool that can effectively solve these challenges and encourage customers to actively participate in store activities.
In this article, I will introduce how to use QRcode to create exclusive check-in content. The unified text content enables stores to quickly manage and track, and customers can easily participate in store activities, thereby improving brand image and promotional effects .
Promotional Challenges for Check-in Events
In our daily life, we often see that stores will promote their own brands and attract consumers to participate through check-in and gift ○○ activities. This type of activity is very popular on social platforms, and usually requires customers to check in and share specific content after visiting a store or using a specific product in order to obtain corresponding rewards or discounts.
However, this method of publicity may face some challenges. For example, foreigners with a language barrier may encounter difficulties because they may not be able to understand the requirements of the punch card content. Resulting in their lack of interest or inability to participate in the activity.
In addition, some customers may feel bored by imagining the content of the punch card, and find it troublesome that they need to spend extra time to participate in the activity.
The combination of these factors may lead to low participation in the event, affecting the store's publicity effect and brand image. Therefore, in order to overcome these challenges, stores need to find a convenient and attractive solution to make more customers willing to actively participate in check-in activities.
Example of QRcode check-in for a Japanese store
Share that I saw an example of a very creative check-in activity at a SHEIN store in Japan. They cleverly used QRcode to encourage customers to actively participate in the activity. This method is simple and effective, and solves barriers such as language and interests, making it easy and fun to check in and participate.
SHEIN opened a store-type SHOWROOM in Harajuku, Tokyo, which is "only for display and not for sale".
A variety of products are displayed in the store. You can touch, try them on and feel the quality of the products in person, but they are not sold on site. The way to buy is to scan the QRcode on the label to SHEIN's official website.
Under the guidance of the store staff, customers only need to scan the QRcode with their mobile phones, and they can immediately get a set of specific text content. These texts contain the check-in content required by the store.
Customers only need to easily copy and paste this set of text content on social platforms to complete the check-in and participation.
This method is not only simple and convenient, but also avoids the troubles of customers who do not understand the language or do not like the content they want to check in. Customers only need to spend a few seconds to easily participate in store activities and enjoy corresponding rewards or discounts.
The participation of customers on site is very enthusiastic ♪ ♪
Teaching demonstration: making QRcode text content
So, how to use QRcode generator to make text content? it's actually really easy!
I use Tahoe QR code scanner to make QRcode!
1. Click the "Share" button on the top of the app
2. Select the content of the QRcode
Select the content you want to link the QRcode to, such as URL, text message, app or WiFi, etc.
3. Paste the text to be generated
In this step, you can customize the text content.
4. Finish making QRcode
Once the QRcode is generated, you can download it and use it wherever you want.
Following the above steps, you can easily make your own QRcode!
Teaching Demonstration: Scan QRcode to check in
After making the QRcode, let's try to scan it!
1. Scan the QR code
The scanner will automatically recognize the QRcode and scan it. It only takes 1 second to decode successfully. The screen shown on the right appears. This APP has the option of "Copy Content". It is very convenient to copy content with one click.
2. Easily copy and paste on social platforms
On social platforms, just post the content you just copied, and you're done!
For stores, using QRcode can unify the check-in content, which is convenient for management and publicity. Stores can design specific check-in content, so that customers can easily obtain the corresponding text content after scanning the QRcode. Unified check-in content helps stores maintain a consistent brand image on social platforms, and at the same time facilitates stores to track and evaluate the participation and effectiveness of activities.
For customers, the use of QRcode eliminates the trouble of manually inputting content and greatly increases their willingness to participate. With just one swipe, customers can easily obtain the text content they need, and post their posts on social platforms to complete the check-in and participation.
In summary, the convenience and benefits of QRcode not only provide stores with a convenient way to manage and promote, but also provide customers with an easy way to participate in activities, increasing the participation and effect of check-in activities, and bringing common benefits to stores and customers. Interests.
It doesn't matter whether you are a small retail store or a large chain, come and try it out!
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