This tutorial will need to scan through the QR code APP:

▲I scanned with this APP

If you are an IOS user, you can open the camera to scan!

🔗　Video recommendation: Outdoor sports, pay attention to weather changes, scan the QR code to check the weather conditions

In this digital age, QRcode is widely used in all walks of life , so we are not unfamiliar with "how to use QRcode", such as common scanning code payment, scanning code ordering and so on.

In fact, QRcode also plays a big role in the "marketing field"! It can effectively help stores promote their brands. By scanning the QRcode, customers can easily join the store's membership or track the official account to obtain exclusive offers, discounts and the latest information.

In this article, I will share the examples I have seen in my life, how stores make good use of QRcode to allow customers to actively become members or official account friends.

Whether you're a small retail store or a large chain, these methods can have real benefits for your business. Follow our steps now, make good use of QRcode, and let customers actively become your members!

Practical example: create enough incentives to attract customers

In the past, when corporate brand promotion joined membership activities, consumers had to write personal information by hand, or manually search the webpage application according to the steps of the store .

Therefore, corporate brands must create enough incentives, such as membership to get coupons or small gifts. Quickly go to the destination by scanning the QRcode, which can simplify the cumbersome application process, thereby increasing the scanning rate of consumers and the participation in activities.

Share an example of store promotion that I saw in Japan:

AZLM CONNECTED CAFE

This AZLM CONNECTED CAFE located in the underground mall at the intersection in front of Shibuya Station in Tokyo has attracted the attention of many customers. Every passing customer stops and scans the QRcode to become a member.

According to the signs in the store, customers only need to scan the QRcode and download the app to quickly complete membership registration. As a member, they can enjoy fresh and delicious juice or coffee for only 99 yen per cup.

You can enjoy delicious honey banana juice for only 99 yen ♪

b8ta

b8ta is a retailer focusing on innovative technology products and experiences. Their stores are uniquely designed to provide an open and interactive environment where customers can explore and experience the latest technology products.

In the b8ta store, they use QRcode to attract customers to become members. Customers only need to scan the QRcode provided in the store, and they can immediately add friends with the official Line account and get a free glass of beer as a gift.

Adidas

Adidas uses QRcode to attract customers to become members and provide unique offers.

Customers can get a 10% coupon after scanning the QRcode in the store and completing registration. In addition to discounts, members can also enjoy early access discounts on limited merchandise and events. These exclusive offers and discounts have attracted many customers to actively join the membership, and the application of QRcode has also provided customers with convenience and unique experience.

Through QRcode, customers can quickly join the membership and enjoy unique benefits at the same time. This combination of convenience and courteous treatment effectively encourages customers to actively participate and enhances customer participation.

Production tutorial: generate QRcode

So, how to use QRcode generator to make your own QRcode? it's actually really easy!

Method 1: QRcode APP

I use Tahoe QR code scanner to make QRcode!

1. Click the "Share" button on the top of the app

2. Select the content of the QRcode

Select the content you want to link the QRcode to, such as URL, text message, app or WiFi, etc.

3. Paste the URL to be generated

4. Finish making QRcode

Once the QRcode is generated, you can download it and use it wherever you want, such as printing on promotional posters, product packaging or digital media.

Method 2: Make a QRcode web version

There are many free resources available on the Internet, and I made it using the Quickmark platform.

Follow the instructions on the interface to fill in the content and settings, then click Generate QRcode.

Following the above steps, you can easily make your own QRcode!

Production Tutorial: Making a Promotional Poster

After completing the production of QRcode, the next step is to create an attractive poster !

Here, I will introduce how to use Canva to make QRcode promotional posters. Canva is an easy-to-use design tool that helps you create professional-looking designs, even for beginners!

Step 1: Log in to Canva

First, go to Canva's official website ( https://www.canva.com/ ) and log in to your account. If you don't have an account yet, you can sign up for a new one for free.

Step Two: Select a Poster Size

On the Canva homepage, click Create Design, then select Poster. You can choose from a preset poster size or customize a size to suit your needs.

Step 3: Choose a template or design

Canva offers a number of beautiful poster templates, so you can choose one as a starting point, or start from scratch and design your own. If you choose a template, you can personalize it later.

Step 4: Design the poster

According to your brand image and goals, design other elements of the poster. In the left toolbar of Canva, upload the QRcode image file, drag and drop the QRcode on the poster, and adjust its size and position as needed.

Step 5: Download the poster

After finishing the design, click the "Download" button in the upper right corner of Canva and choose the file format you want (such as PNG or JPEG). You can save the poster to your computer and print it when you need it or share it online.

When designing your poster, keep the following points in mind:

Clear and legible QRcode: Make sure the QRcode is clearly visible on the poster so customers can easily scan it.
Appealing visual design: Choose attractive colors, fonts, images and more to create an eye-catching poster.
Effective call to action: Use clear and specific text to encourage customers to engage and use the QRcode.
Keep it simple: Avoid excessive text and images, and keep your poster simple and easy to understand.

Summarize

In the modern digital age, QRcode provides a fast and effective way to engage and interact with customers. It solves the cumbersome steps of handwriting information or manual application, allowing customers to quickly join the membership and enjoy the corresponding benefits.

Stores can make good use of the potential of QRcode and apply it in various promotional activities, such as making promotional posters, promotional activities and social media promotions, etc., try it out!