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Do you know? In the first 3 sentences of the speech, the human brain will decide whether to "reject" or "accept" your attitude next. Once you enter the "accept mode", what you will say next will make the plot continue to rise.

In the workplace, presentations (PPT) are usually used in one-to-many situations. The common usage scenario is to present a presentation to investors. Many people’s PPTs just copy and paste the content of the Word file directly, which is not organized at all. It is a very bad experience for the audience under the stage. The structure of the presentation is indeed very important, but the charm and central idea of the speaker should be above the structure. The reason why the Western presentation is popular is to give the speaker a stage , which is briefing glamour .

The book I’m going to share today is called The Power of Briefing for Your Boss to Understand .

The author Madeleine Zheng Yuting is the founder of Yixi International. He has worked in the United Nations and is good at international business negotiation and international brands. After returning to Taiwan, he has served as a government agency, the Ministry of Economic Affairs, the Ministry of Education, etc., an international brand consultant for listed companies and the world's top 100 well-known groups, and a special columnist for more than 20 domestic media.

The author hopes that through this book, readers can learn three key points:

1. The cultural gap between the East and the West

2. Communication and expression need to have a structure
3. Find yourself and exert your charm

The author of the above content will share with us his many years of work experience and experience in this book, which will not only teach us how to present the presentation in a logical and focused manner, but also bring out his own charm and avoid common traps in presentations.

Here, I will share key notes that I think are very useful, let's keep reading!

Secrets of Celebrity Speeches

How to make a charismatic speech? From celebrity speeches, we can further learn their speech topics, structure, use of language, body movements, and interaction patterns with the audience, so that we can perform better when we speak on stage.

Leonardo – Take your chance and get a house in three minutes

▲ Image source: Oscar Awards Ceremony

On occasions like the Academy Awards, all the stars are gathered, and various senior actors in the film and television industry take turns to give speeches, but who can make the audience cheer for him? Who can arouse subsequent global heated discussions? Leonardo did it! He gave a memorable speech at the Academy Awards.

In the case of space constraints, please scan the QR code on the book to watch the video.

1. Scan the QR code on the book

2. After decoding, open the webpage

3. Watch the video

We disassembled the structure of the speech, and we can see that he used 5 structures to deliver this speech:

1. Start with praise, best climax

Opening with a compliment is the easiest way to win the audience's trust. In the first 3 sentences of a speech, the human brain will decide whether to "reject" or "accept" your next attitude. Once you enter the "acceptance mode", your next Something to say will keep the story going, and it 's the most common way to open the Oscars .

2. Incorporate the audience into the speech

Leonardo thanked many people at the award ceremony, as well as those who helped him along the way after he embarked on his acting career. In this information age, information does provide us with many free and fast communication methods, but in fact we are the most What are you eager to hear? For those whose names are mentioned, that moment is special and will always be remembered.

3. Say what you want to say

Leonardo, who stood on the Oscar stage as the best actor, spent most of his time talking about the environmental issues that he had been concerned about for a long time in just 3 minutes, except for a brief acceptance speech.

He has been concerned about climate change and environmental issues for a long time, but he was unable to convey this awareness to the general public, so he seized this opportunity. Moreover, the Oscars is a major event that the whole world is paying attention to, which is also a refreshing surprise for the audience, for sure It can achieve effective publicity effect. However, after his speech, the keyword "environmental protection" became a "hot issue".

4. Use simple and precise words

In the limited three minutes, it does not need to be difficult to choose words. It is the most efficient way to delete all unnecessary redundant words and change the words to be simple and precise.

5. Nice epilogue

In the end, Leonardo said: "Let us not take this planet for granted, I do not take tonight for granted." Two short and precise sentences beautifully included the two things he mentioned, and established two The seemingly unrelated links are not only that, but the sentence structure is neat and rhyme!

If your epilogue is brilliant and catchy enough, it will be remembered no matter how long it takes.

How to Improve Your Speech Charm

From Leonardo's speech at the Oscars, we can see that a really good speech is one that clearly conveys the goal within an effective time, resonates with the audience, and then achieves the ultimate goal.

Going back to the topic of how to enhance the charm of presentations, you must have the ability to present presentations of "starting and turning".

1. Begin

At the beginning of each presentation, you should welcome your audience first, with a more or less formal welcome to the person you are about to contact.

E.g:

Good morning / good afternoon / good night / hello everyone.

On behalf of (xxx company), I warmly welcome you.

Hi everyone, welcome to (event name)

2. Introduce yourself

Self-introduction can be customized according to different audiences.

3. Introduction

Use introductory phrases to introduce the topic of the speech.

4. Main objectives

Introduce the goal of your speech at the beginning, which helps give the audience a sense of your goal.

5. Speech structure

After you've introduced the topic, introduce the audience to the structure of the presentation and let the audience know what they can expect.

E.g:

My speech will be divided into n parts

I will start with…/ First I will talk about…./ Next…./ Last….

6. Get to the point

After all the preparations are done, you can finally start the main part of your speech, the following is short to help you.

E.g:

Before I start, does anyone know?

I think everyone has heard of... but almost no one knows.

I would like to give you some background on….

7. A proper summary

If you've completed a paragraph of your brief, let your audience know so they don't get lost.

E.g:

That's what I'm talking about. …

Let us briefly summarize our research.

These are the points I want to outline.

8. Turning

Use the following phrases to link and connect to the next chapter.

E.g:

This leads me to my next point, which is….

Now turn our attention to...

9. Examples

10. Link to the next point

If you want to link to another point in the speech, you can refer to the following phrases.

E.g:

As I said at the beginning,…………..

How to gracefully answer the audience's deliberately difficult questions during Q&A?

How are Q&A sessions handled during the briefing process?

In the Q&A session of a speech, it is inevitable that the audience will ask questions that are difficult to answer. There are some audience members with a certain level of knowledge, and his task is to ask some tricky questions and find a way to test the speaker.

Although the majority of the audience came to listen to the presentation, the speaker's performance during the question-and-answer session also had a significant impact on the audience's perception of the presentation. If you want your briefing to be successful, you need to be able to answer all the questions you ask during the Q&A.

1. List Potential Questions That May Be Asked Beforehand

Before your presentation, you can make a list of questions that may be asked, divided into two categories:

Type 1: Questions the speaker can answer in the speech:

If you have some potential problems in the preparation of the question and answer, it means that there are loopholes in your speech, you can compile the answers to the questions into the structure of the speech, instead of leaving these questions unanswered, although it is a big troublesome project, if you can do it well Do this time-consuming work, integrate your answers into your speech, and your speech will become stronger.

The second type: questions that I don’t want to mention in the speech but must be answered :

It is suggested that you can first classify the list of challenging questions you may encounter, and prepare answers for some potential questions in advance. This behavior can effectively help yourself to answer unexpected and difficult questions, because you are mentally prepared. When asked an embarrassing question, because of our prep work, we become calmer and psychologically overcome the shock of surprises and potential personal problems.

2. Don’t lose your humor because your speech topic is professional

According to a study by the Bell Leadership Institute, two of the most desirable characteristics of a leader are a strong work ethic and a good sense of humor. When listening to questions from the audience on stage, remember the value of humor and be prepared to respond when appropriate. time to tell some jokes.

3. Delay tactics

If you come across an extremely technical question that leaves you unsure how to answer, there is no need to answer an inadequate patchwork answer immediately, because subsequent harm will be greater when you give a weak or incorrect answer .

You can do this:

1. List your contact information.

When you come across a question that requires further research or consideration to answer, ask the audience to contact you to provide an answer later. Such situations are the perfect time to express a sense of humor, and when you chuckle at a troublesome question, the audience will like your reaction more than you, as if your ego has completely shrunk to the audience.

2. Ask the assistant to record the questions that cannot be answered at the moment.

Preparing for the answering session is one of the most important components of a successful presentation, and since most question-answering sessions take place at the end of the presentation, the speaker's performance during the question-and-answer session will have a lasting impact on the audience.

7 bad habits that are easy to ignore

Even experts in various fields can be embarrassed during the briefing process. The author has organized this phenomenon and found that briefings and speeches fail. There are seven common reasons:

1. Poor time control

The length of the speech should not depend on the title or function, usually a short speech of 10 minutes is very appropriate, especially when the speaker is a leader, if you can start and end on time, the audience will respect you more, because it proves that you respect their time.

2. The purpose of the speech is not clear

The most important question of any speech is: what is the point? Speeches that don't clearly state their goals usually don't work well.

3. Insufficient preparation will cause nervousness to come to power

Good speakers will always be prepared for their content, and even if their content is only just above the mark, the typhoon of the speech will still be solid.

So, if the speaker can't say anything important and there is no stable typhoon, you can know that they are not well prepared. So instead of wasting your and your audience's time, think carefully beforehand and practice what you're going to say.

4. No way to grab the audience's attention

What you say and the way you say it, it 's best to get the audience's attention right away, make sure what you're talking about is relevant to the audience, postmodernists are less interested in the question "is this true?"; More interested in "How will it affect me?", as a speaker, don't forget that your message is important to the audience.

5. Focus only on your own point of view, forget about the other side’s point of view

In most cases, the reason why the speech impresses the audience is because the speech changes the audience's perception, and feeling good and super professional is the fatal wound of a speech , if it is to show one's self-confidence and vision, but It is easy for the audience to spot this by neglecting to see things from the other person's point of view and only meeting their own needs, not the needs of the audience.

6. Your over-professionalism is really boring

Entertainment has two meanings, the first means "without thinking"; on the other hand, entertainment can "attract the attention of others and internalize them into thinking".

The entertainment value of a speaker is that it keeps the audience psychologically engaged and behaviorally wanting to follow. So while it's risky to make a joke, it's even more embarrassing when a speech fails because it's too serious.

7. No call to action at the end

One simple rule to remember is that a good ending happens only once, and every mistake at the end destroys the positive impressions accumulated earlier.

You need to clearly express the behavior that requires the audience to cooperate, such as "Let's reduce the use of disposable utensils together" or "Start reading an English article from tomorrow."

What is a good call on action? Imperative sentences beginning with verbs are often used in English sentences to call on the audience to take action.

Epilogue

In this book, the author shares her years of work experience and experience with us. She emphasizes that "briefing" does not mean "reporting". A briefing is a document that organizes the core points into the essence. The most important thing is how do you express your opinions? How do you prove and justify your opinion? How do you communicate the ultimate purpose within a limited time frame ?

Our common dilemma is that the speaker speaks very forcefully, but the audience hears it very vaguely. How to use the right method to express a content that only a "peer" knows, and express it in a simple way, so that even a layman can hear it. You know, that's the real power of briefing.

# The structure of the presentation is important, and the charm of the language is even more important.

If you want to know more about how to make a good presentation from a "psychological" perspective, you can refer to the article I shared earlier!

📒Extended reading:

Reading Notes | Briefing Psychology, how to do a briefing? Use the 4P steps to make the audience willing to listen to you attentively

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