SHIRO SELF Shopping First Experience: A New Experience Combining Physical and Digital!

In this digital age, online shopping has become a convenient way for people to shop, but the existence of physical stores still has its unique value and cannot be completely replaced by online shopping.

However, the "SHIRO" brand cleverly combines the advantages of physical stores and online shopping to provide consumers with a unique and comprehensive shopping experience.

In the beauty industry, SHIRO stands out for its unique shopping experience and innovative business model. It cleverly combines online and offline elements to enhance the shopping experience, allowing consumers to feel the products in person and place orders through the website product.

In this article, we will explore the new consumption model of " SHIRO " physical store combined with digital, and discuss how it can bring consumers a more convenient shopping method through online ordering through QR code.

Coexistence of physical store and digital to enhance the shopping experience

In this digital age, online shopping has become mainstream, but we still cannot ignore the value and necessary experience that physical stores bring, especially when it comes to products like beauty products that need to be felt and tried in person.

The SHIRO brand cleverly combines the advantages of physical stores and online shopping, adopting the "omo (Online Merges with Offline) business model".

Combining online and offline shopping methods, through SHIRO's official website, consumers can browse and purchase various SHIRO products online, and at the same time enjoy the unique advantages of physical stores.

SHIRO SELF new shopping mode

The picture on the left is  SHIRO’s physical store, and the picture on the right is SHIRO SELF, where you can scan the QRcode with your mobile phone and enjoy shopping alone. The two shopping modes are different, which will be explained later in the article.  

SHIRO SELF  takes "no one but love" as its concept. 

Customers need to scan the QRcode with their mobile phones to obtain product information. The SHIRO SELF webpage will explain product features and how to use them in chat. Audio commentary can also be listened to, and customers can complete everything from selecting products to purchase to confirming orders on their smartphones .

To enter SHIRO SELF, you need to scan the product through the QRcode APP:

▲I scanned with this APP.

If you are an ios user, you can turn on the built-in camera scan.

Scan the QR code

Scan the QRcode on the product, the scanner will automatically recognize the QRcode and scan it, and the APP I use can decode it in just 1 second. When the scan result screen appears, click the "Open Web Page" button.

Learn about product features and usage

After entering the webpage, the SHIRO SELF webpage will explain the product features and how to use it in chat. You can also listen to audio commentary.

add to the cart

Consumers don't need to carry shopping baskets in the store, they only need to add products to the shopping cart through their mobile phones and get a set of checkout serial numbers. When the number is your turn, you can go to the counter to check out easily, and you can take the product back after checking out.

This is the short video introduction of SHIRO SELF, interested readers can watch the video:

SHIRO Environment Introduction

SHIRO has a wide range of products, including face care, body care, make-up and personal care products, etc.

These products usually use natural ingredients, such as Hokkaido plant extracts, minerals, hot spring water, etc., to provide gentle but effective maintenance. SHIRO's products include lotion, mask, lotion, facial cleanser, lipstick, etc.

SHIRO SELF Environment Introduction

In SHIRO SELF, the entire process from product selection to checkout does not require the participation of shop assistants, and is all completed on mobile phones, and QRcode acts as a product introducer here. The whole space presents a bright and clean atmosphere.

SHIRO Environment Introduction

On the other side is SHIRO, which clearly feels a different atmosphere from the decoration and color matching. Warm tones are used here to add a sense of intimacy and human touch.

SHIRO adopts the traditional sales model, with professional shop assistants personally explaining shopping methods and providing consumers with guidance and advice.

According to the brand, the juxtaposition of the two stores can accommodate the needs of various customers and comprehensively enhance the customer's shopping experience.

SHIRO SELF: It is suitable for Generation Z consumers. They usually have already thought about the products they want to buy before entering the store, and they just want to confirm the fragrance of the products. In order to meet the needs of such customers, it is the most convenient way to scan the QR code to place an order, without waiting in line for the clerk on site.

SHIRO: I hope to get the reception service from the clerk, and get advice and answers from the clerk in real time.

Experience feeling

For me, who likes to enjoy shopping freely, the shopping mode of SHIRO SELF fully meets my needs. In the process of shopping in the store, I am not under the pressure of time and can try the products as much as I want.

As I am not a local resident, it might be a bit difficult to communicate with the store staff, but by scanning the QR Code, I can easily get product information and translate it into a language I can understand. This helps me better understand the product features and how to use it, and avoid buying the wrong product.

Whether you are a shopping enthusiast or someone who wants to experience a new type of shopping, this place is worth your visit!

SHIRO SELF Shinjuku Store

SHIRO ルミネエエスト Shinjuku Store

■ Address: Shinjuku B1, Lumine EST, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo

■  Business hours: 11:00-21:30 on weekdays, 10:30-21:30 on weekends and holidays

■  Googlemap: link

To enter SHIRO SELF, you need to scan the product through the QRcode APP:

▲I scanned with this APP.

If you are an ios user, you can turn on the built-in camera scan.