Tips for Attracting Tourists：How to Use QR Codes to Drive More Customers to Your Store

Creating QR codes often requires the use of a QR code app:


▲ This is the app I use to scan QR codes

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Operating a store in a tourist hotspot means finding effective strategies to attract international visitors. QR codes, a simple yet highly effective tool, can significantly enhance customer experience while increasing your store’s appeal. Based on my observations in Kyoto’s bustling shopping districts, here are some creative QR code use cases that have proven to be successful.


How to Attract Tourists Using QR Codes



1. Multi-Language Menus for a Seamless Dining Experience


Many tourists hesitate when entering foreign restaurants due to language barriers.

Some restaurants in Kyoto have placed clear signboards at their entrances with multiple QR codes, each corresponding to a menu in a different language, such as English or Chinese. Customers can scan the QR codes outside the restaurant to instantly view the menu and decide if there are suitable dishes for them before stepping in.




By scanning the QR code, customers can browse the menu. The restaurant has prepared corresponding PDF menus for different languages.





Recommended Practices：

  • Use clear and intuitive icons to label QR codes by language.

  • Design the menu pages to be simple and easy to navigate

  • Regularly update the menu content to avoid customer confusion caused by outdated information.

Further Reading：






2. Claw Machine Shops: Instant Customer Support


Claw machine arcades are a popular pastime for tourists, but international visitors may struggle with operating the machines or resolving issues when they arise. A claw machine arcade in Kyoto has placed QR codes on each machine, serving as a direct line to customer support. By scanning the code, customers can report specific problems, such as machine malfunctions or unretrieved prizes, through a quick and easy form.




By scanning the QR code, customers can open a webpage, select their preferred language, and describe the issue they encountered. They can also add text descriptions or upload images to help the restaurant quickly understand and address the situation.




Recommended Practices：

  • Ensure the linked page offers multilingual options for users to switch languages easily.

  • Assign staff to respond to customer inquiries promptly during peak hours.

  • Include a FAQ section to help customers troubleshoot simple issues independently.



3.  Drugstores: Social Media Engagement with Exclusive Discounts


A drugstore in Kyoto introduced an exclusive promotion for international customers: “Scan the QR code to follow our social media account and receive a tax-free discount coupon.” These coupons offer up to 7% off and are paired with in-store sales to effectively draw in a large number of tourists.






Scan the QR code to be redirected to the restaurant's social media page. Follow the page to receive an exclusive coupon.




Recommended Practices：

  • Place QR code advertisements in prominent locations to catch customers' attention.

  • Regularly update the promotional offers to keep the campaign fresh and encourage repeat visits.

  • Provide clear and concise instructions so customers can complete the process quickly.

Further Reading：




4. Turning Maps into QR Codes


Convert your store’s location into a QR code so that customers can instantly open Google Maps and follow the directions without having to manually enter the address. This is particularly helpful for foreign visitors unfamiliar with the local language.





Scan the QR code to instantly get the store's location and start navigation.




Recommended Practices：

  • Place the map QR code at your store entrance or on promotional materials, clearly indicating its purpose.

  • Add a simple explanation, such as “Scan here to find us,” to guide customers.

  • Ensure the map link is accurate to avoid directing customers to the wrong location.


Recommended Practices：





How to Create QR Codes


When designing QR codes, selecting the right type of QR code is crucial. Different types can be chosen based on the promotional channels and objectives to achieve the best results.

I use this QR code scanner to create QR codes:


This QR code scanner supports various types of QR codes, such as URL to QR code, menu QR codes, Wi-Fi hotspot QR codes, and more. It’s highly versatile, allowing you to choose the type that suits your needs.



Based on the selected type, input the corresponding information, such as the website link, Wi-Fi name, and password.



After verifying the content, click the "Generate" button. Once completed, the QR code is ready to use.



Versatile Applications of QR Codes: Enhancing Customer Experience and Efficiency


From my experience with QR codes in businesses, I believe their core value lies in simplifying processes for customers, making it faster and more efficient to achieve their goals, while enhancing the overall customer experience.






For example, in the past, businesses required customers to fill out paper forms to receive rewards. Now, it can be done in just three steps：


  1. Scan the QR code;

  2. Complete an online form (e.g., satisfaction surveys or membership registration);

  3. Receive rewards or complete the task.

Additionally, QR codes can be used for:


  • Digital Loyalty Programs: ：Customers scan a QR code to record their purchase, and once they accumulate a certain number of points, they can redeem rewards.

    • This approach not only incentivizes repeat purchases but also allows businesses to track consumer preferences more effectively. This data can help optimize promotional campaigns, such as offering double points for specific products or during certain time periods, to attract more customer participation.



  • Social Media Engagement: Directly guide customers to follow the store's Instagram or LINE official account to increase brand loyalty.

    • Through social media interactions, businesses can not only promote the latest events and offers but also build long-term relationships with customers. For example, hosting exclusive giveaways for followers or sharing limited content can further enhance brand visibility.




  • Event Participation: Scan the QR code to join a giveaway, simplifying the participation process and attracting more people to engage.






Conclusion


In tourist-heavy areas, creative uses of QR codes can enhance customer experience while helping stores efficiently communicate and operate. Whether it’s breaking down language barriers, providing instant support, or offering exclusive deals, well-designed QR codes can be a powerful tool to attract international visitors.

If you’re running a store in a tourist area, try implementing these ideas. Tailor your QR code applications to your business needs and turn your store into a must-visit destination for tourists!




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