How to Boost Holiday Sales Using QR Codes

 This tutorial needs to be scanned through the QR code APP:


▲I used this APP to scan
If you are an IOS user, you can open the camera and scan!


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With the rapid advancement of technology, the modern business environment is becoming increasingly digital. This trend not only changes how businesses operate but also has a significant impact on traditional marketing methods. In such a context, businesses need to adopt new marketing strategies to meet the demands of the digital age. QR codes, as a convenient and efficient digital tool, are increasingly being used in various marketing activities. They can quickly direct customers to specific online platforms, significantly increasing customer interaction. At the same time, QR codes can help boost sales by providing instant information and discounts, attracting more customers to participate. This article will explore how to use QR code strategies to promote holiday sales. Through specific case studies and practical experiences, we will provide readers with practical advice to help businesses achieve better sales performance during the holiday season.


Case Studies: Practical Applications in Stores


In practical applications, many chain brands have successfully used QR codes as a marketing strategy. Here are two specific examples showing how QR code strategies can be used in different holidays to achieve good marketing results.


1. Europe - Easter Activity:
Easter (usually between March and April each year) is a very important holiday for Europeans, symbolizing rebirth and hope. To attract customers, the Italian brand Tezenis placed egg-shaped QR codes on the floor, which customers could scan to receive discount coupons.



2. Japan - Christmas Activity：

Although Christmas is not a traditional holiday in Japan, it has recently become an important commercial and social activity. To increase brand exposure and customer interaction, Starbucks Japan placed Instagram QR codes in their store display areas. Customers could scan the codes, like the post, and receive a gift.




How to Create Holiday Promotion QR Codes


When designing holiday promotion QR codes, choosing the right type of QR code is crucial. Different types of QR codes can be selected according to the promotional channel and purpose to achieve the best results.

I use Tahoe QR code scanner to create QRcode




This QR code scanner supports a variety of QR code types, such as converting URLs to QR codes , creating menu QR codes, wireless network hotspot QR codes, etc., which is very practical. You can choose the appropriate QR code according to your needs.





1. URL to QR Code:

This type of QR code directs customers to the official website or specific event page, allowing them to understand the event details comprehensively. It is a common promotional method in the market.




2. PDF to QR Code:

This type of QR code converts a PDF file into a QR code. When customers scan the QR code, a PDF discount coupon is displayed, which they can present in-store to enjoy the discount.



3. Google Forms to QR Code：

This type of QR code converts a Google Form into a QR code. When customers scan the QR code, they are directed to a Google Form page where they can fill out a satisfaction survey and receive a small gift.


Gift ideas combining QR codes


Practical Example: IKEA's Christmas Custom Card Message Activity (2019)

After purchasing any product, customers could tell the staff at the checkout that they wanted to participate in the "Christmas Message Activity" to receive a tag QR code. Customers would scan the QR code to fill out their information and leave a message, then attach the tag to the wrapped gift, notifying their friends to come to the store to pick up their Christmas gift.

This activity allowed customers to relive the pure joy of writing cards and sending blessings to each other from their childhood, effectively increasing customer engagement and in-store traffic.





For more ideas on how to use QR codes to enhance holiday gift creativity, please refer to my previous article:



in conclusion


The application of QR codes in holiday promotions has proven its importance and versatility. They can enhance customer interaction and effectively increase sales. Through specific examples, we can see how QR codes are successfully used in different markets.




Summarize the importance and diverse applications of QR codes in holiday promotions:

  • QR codes can direct customers to online platforms, provide instant discounts, increase customer interaction, and enhance brand exposure and sales. For example, in Easter and Christmas activities, QR codes are used to distribute discount coupons or participate in activities.
Encourage businesses to creatively use QR code strategies based on their characteristics:
  • Businesses can creatively design QR code application strategies based on their marketing needs and customer characteristics. For example, IKEA's Christmas custom card message activity in 2019 increased customer engagement through QR codes, bringing emotional connections and brand loyalty.

Emphasize digital marketing trends and future development directions:
  • With the development of digital marketing, QR codes will become increasingly important marketing tools. Businesses should continuously explore and innovate, using digital tools to enhance customer experience and conversion rates.


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